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The Service Brand as Relationships Builder
Home
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The Service Brand as Relationships Builder
The Service Brand as Relationships Builder
Francesca Dall’olmo Riley
Francesca Dall’olmo Riley
LC
Leslie De Chernatony
Leslie De Chernatony
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1 June 2000
journal article
Published by
Wiley
in
British Journal of Management
Vol. 11
(2)
,
137-150
https://doi.org/10.1111/1467-8551.t01-1-00156
Abstract
No abstract available
Keywords
PERCEIVED RISK
RELATIONSHIP MARKETING
SERVICE DELIVERY
FINANCIAL SERVICES
Cited by 163 articles