Rankings
Publications
Sources
Publishers
Scholars
Organizations
About
Login
Register
Home
Publications
An Analysis of Catalog Buying Behavior
Home
Publications
An Analysis of Catalog Buying Behavior
An Analysis of Catalog Buying Behavior
FR
Fred D. Reynolds
Fred D. Reynolds
Open Access
Publisher Website
Google Scholar
Cite
Download
Share
Download
1 July 1974
journal article
research article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 38
(3)
,
47-51
https://doi.org/10.1177/002224297403800308
Abstract
An understanding of consumer commitment to catalog buying provides an opportunity for improved marketing strategy.
Keywords
MARKETING STRATEGY
BUYING BEHAVIOR
IMPROVED MARKETING
CONSUMER COMMITMENT
BUYING PROVIDES
ANALYSIS OF CATALOG
All Articles
Open Access
Cited by 58 articles