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Entertainment and Informativeness as Precursory Factors of Successful Mobile Advertising Messages
Home
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Entertainment and Informativeness as Precursory Factors of Successful Mobile Advertising Messages
Entertainment and Informativeness as Precursory Factors of Successful Mobile Advertising Messages
CB
Carlos Blanco
Carlos Blanco
MB
Miguel Blasco
Miguel Blasco
IA
Isabel Azorín
Isabel Azorín
Open Access
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1 January 2010
journal article
Published by
IBIMA Publishing
in
Communications of the IBIMA
p.
1-10
https://doi.org/10.5171/2010.130147
Abstract
No abstract available
Keywords
ENTERTAINMENT
PRECURSORY FACTORS
MOBILE ADVERTISING
ADVERTISING MESSAGES
SUCCESSFUL MOBILE
Cited by 32 articles