Rankings
Publications
Sources
Publishers
Scholars
Organizations
About
Login
Register
Home
Publications
Pulling the Plug to Stop the New Product Drain
Home
Publications
Pulling the Plug to Stop the New Product Drain
Pulling the Plug to Stop the New Product Drain
WB
William Boulding
William Boulding
RM
Ruskin Morgan
Ruskin Morgan
RS
Richard Staelin
Richard Staelin
Publisher Website
Google Scholar
Cite
Download
Share
Download
1 February 1997
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 34
(1)
,
164
https://doi.org/10.2307/3152073
Abstract
No abstract available
Keywords
NEW PRODUCT DRAIN
PULLING
STOP THE NEW
PLUG TO STOP
Cited by 132 articles