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Image-Measurement Segmentation
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Image-Measurement Segmentation
Image-Measurement Segmentation
DG
Dennis H. Gensch
Dennis H. Gensch
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1 August 1978
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 15
(3)
,
384
https://doi.org/10.2307/3150587
Abstract
Product positioning studies for both new and established products generally involve consumers' perception of the current product space in terms of the salie...
Keywords
IMAGE MEASUREMENT SEGMENTATION
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Open Access
Cited by 35 articles