Abstract
The rapid spread of print in the fifteenth century masks considerable difficulties that faced the industry in adapting to the new disciplines of mass production. Many early print shops were short-lived. Within two generations production of printed books was concentrated in a comparatively small number of major centres of production. This paper explores the implications of these developments for our understanding of the ‘print revolution’. It considers in particular the contrasting fortunes of three major markets: France, one of the largest centres of production; the Netherlands, a major hub of international trade; and England, which lay towards the periphery of the European book world.

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