10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012
- 1 January 2014
- journal article
- Published by Centre for Evaluation in Education and Science (CEON/CEES) in Ekonomski horizonti
- Vol. 16 (3), 265-267
- https://doi.org/10.5937/ekonhor1403265r