The Five Stages of the Co-operative Venture Strategy Process
- 1 September 1997
- journal article
- research article
- Published by SAGE Publications in Journal of General Management
- Vol. 23 (1), 39-52
- https://doi.org/10.1177/030630709702300103
Abstract
Many co-operative or joint ventures fail. Can the risk be reduced? A process is advocated which both summarises recent research and provides a systematic method to address underperforming ventures.Keywords
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