The Impacts of SARS on the Consumer Behaviour of Chinese Domestic Tourists
- 15 January 2005
- journal article
- research article
- Published by Taylor & Francis Ltd in Current Issues in Tourism
- Vol. 8 (1), 22-38
- https://doi.org/10.1080/13683500508668203
Abstract
By analysing the impacts of SARS on the consumer behaviour of Chinese tourists, this empirical research paper probes into the sensitivity of consumers towards crises in making decisions concerning leisure travel. The survey indicates that SARS has greatly affected people’s life, work and travelling during the SARS period while the impacts on people’s inclination to travel, the preference of leisure trips and concern of public hygiene vary. Generally speaking, the impacts of SARS are of a nature of paroxysm and time period, and the decrease of travel and tourism was caused by a combination of internal motivation as well as external compulsory measures and travel bans. Furthermore, the establishment of an effective communication system and emergency measures will contribute to the recovery of the tourist market.Keywords
This publication has 4 references indexed in Scilit:
- International Tourism and its Global Public Health ConsequencesJournal of Travel Research, 2003
- Reducing Natural Hazard Risks Through State Growth ManagementJournal of the American Planning Association, 1998
- Far East Asia tourist market segmentation by push attributesAsia Pacific Journal of Tourism Research, 1996
- Positioning: The Example of the Lower Rio Grande Valley in the Winter Long Stay Destination MarketJournal of Travel Research, 1992