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Television and Interpersonal Influences on Adolescent Consumer Learning
Home
Publications
Television and Interpersonal Influences on Adolescent Consumer Learning
Television and Interpersonal Influences on Adolescent Consumer Learning
JC
Jr. Gilbert A. Churchill
Jr. Gilbert A. Churchill
GM
George P. Moschis
George P. Moschis
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1 June 1979
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 6
(1)
,
23-35
https://doi.org/10.1086/208745
Abstract
A model of consumer socialization is developed and tested. The development of the model is guided by theoretical notions and empirical findings drawn
Keywords
MODEL
TELEVISION
THEORETICAL
NOTIONS
PEERS
INTERPERSONAL
GUIDED
ADOLESCENT CONSUMER LEARNING
All Articles
Open Access
Cited by 266 articles