Durably reducing transphobia: A field experiment on door-to-door canvassing

Abstract

Not just turnout, but turnaround matters: In the last several U.S. presidential elections, the campaign mantra has focused on making sure that voters already aligned with one's candidate do get out to vote. There is a long history of unsuccessful efforts to change people's attitudes. Nevertheless, Broockman and Kalla conducted a field experiment showing that Miami voters shifted their attitudes toward transgender individuals and maintained those changed positions for 3 months (see the Perspective by Paluck). Science , this issue p. 220 ; see also p. 147