Despite equal opportunities legislation in many western societies, overt prejudice against minority groups is still evident. Yet, despite the persistence of equality issues, ‘prejudice’ is a term that is not widely employed in geography because of its association with a particular history of meaning within social psychology. In this paper I explore the concept of prejudice and its relationship to geographical research on discrimination and oppression. Then using original empirical research in three communities I examine how prejudice is justified and articulated by majority people. In doing so, I explore the complex intersectionalities of negative attitudes towards specific minority groups and the ways that specific mechanisms of sub-ordination can reinforce and support one another.