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A Model and Measurement Methodology for Predicting Individual Consumer Choice
Home
Publications
A Model and Measurement Methodology for Predicting Individual Consumer Choice
A Model and Measurement Methodology for Predicting Individual Consumer Choice
RB
Richard R. Batsell
Richard R. Batsell
LL
Leonard M. Lodish
Leonard M. Lodish
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1 February 1981
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 18
(1)
https://doi.org/10.2307/3151309
Abstract
No abstract available
Cited by 32 articles