Rankings
Publications
Sources
Publishers
Scholars
Organizations
About
Login
Register
Home
Publications
Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
Home
Publications
Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
MS
Mita Sujan
Mita Sujan
JB
James R. Bettman
James R. Bettman
HB
Hans Baumgartner
Hans Baumgartner
Publisher Website
Google Scholar
Cite
Download
Share
Download
1 November 1993
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 30
(4)
,
422
https://doi.org/10.2307/3172688
Abstract
No abstract available
Keywords
INFLUENCING CONSUMER
REFERENCING PERSPECTIVE
AUTOBIOGRAPHICAL MEMORIES
CONSUMER JUDGMENTS USING
Cited by 103 articles