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The Anholt-GMI City Brands Index: How the world sees the world's cities
Home
Publications
The Anholt-GMI City Brands Index: How the world sees the world's cities
The Anholt-GMI City Brands Index: How the world sees the world's cities
Simon Anholt
Simon Anholt
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1 January 2006
journal article
Published by
Springer Science and Business Media LLC
in
Place Branding
Vol. 2
(1)
,
18-31
https://doi.org/10.1057/palgrave.pb.5990042
Abstract
No abstract available
Keywords
BRAND STRATEGY
MARKETING TECHNIQUES
MARKETING DISCIPLINES
ECONOMIC DEVELOPMENT OF REGIONS
SOCIAL DEVELOPMENT
POLITICAL DEVELOPMENT OF REGIONS
CULTURAL DEVELOPMENT
DEVELOPMENT OF CITIES
DEVELOPMENT OF COUNTRIES
REPUTATION MANAGEMENT
IMAGE MANAGEMENT
POLITICAL PHILOSOPHY
PUBLIC RELATIONS
PUBLIC DIPLOMACY
DESTINATION MARKETING
ECONOMICS
SOCIAL AND CULTURAL POLICY
INTERNATIONAL RELATIONS
PUBLIC AFFAIRS
TOURISM PROMOTION
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