There is a popular view of the current pattern of change in developed societies, a view typified by Daniel Bell's The Coming of Post-Industrial Society, that recent economic growth has been increasingly concentrated in the collective provision of services rather than in individual consumption of material goods, and that this change of economic focus from goods to services is a trend which will continue into the future. The author argues, using UK data, that the trend is in fact away from the expenditure on services and towards expenditure on goods. The growing employment in the tertiary sector, previously used as an indicator of the growth of the service economy, emerges here as a manifestation of the division of labour—a process which increases the efficiency of production of material goods—while the final production of services, using automatic machinery and “direct labour”, will increasingly take place in the home.