Abstract
The tourism managementeducation of university based on university-enterprise cooperation is a newmode of education in China, and it is preferable for the major of tourism whichis very practical. Therefore, it is necessary to develop the education. Despitethe recent appearance, it comes into effect and has great room to develop. Thispaper elaborates on the content and prospect of the tourism managementeducation of university based on university-enterprise cooperation through itsintroduction.