Factors influencing Irish consumers' trust in internet shopping
- 25 April 2008
- journal article
- Published by Emerald in Management Research News
- Vol. 31 (5), 339-358
- https://doi.org/10.1108/01409170810865154
Abstract
Purpose – The purpose of this paper is to describe a study in which a previously validated measurement instrument is used to investigate the existence and importance of specific factors that are thought to predict the generation of consumer trust in internet shopping in Ireland. Design/methodology/approach – A sample of 858 individuals was surveyed using a previously validated measurement instrument that focused on a number of key constructs identified in the literature as potential trust predictors. Findings – The study results provide evidence that Irish consumers' trust in internet shopping is the result of specific factors, the first of which relates to the vendor's perceived integrity, and the second of which relates to the vendor's perceived competence. The former encompasses social antecedents of trust, while the latter encompasses the technical antecedents of trust. Originality/value – The insights provided by this research make a valuable contribution not only to information systems research, but also to the overall body of marketing, trust and diffusion research. The findings of this research are of potential benefit to online vendors of all types who seek to engender consumer trust in their web sites.Keywords
This publication has 90 references indexed in Scilit:
- Consumer Trust in an Internet Store: A Cross-Cultural ValidationJournal of Computer-Mediated Communication, 2006
- Communication and Trust in Global Virtual TeamsJournal of Computer-Mediated Communication, 2006
- Perceived Risk, the Internet Shopping Experience and Online Purchasing BehaviorJournal of Global Information Management, 2005
- Cognitive and affective trust in service relationshipsJournal of Business Research, 2003
- Managing User Trust in B2C e-Servicese-Service Journal, 2003
- TRUST AND DISTRUST IN ORGANIZATIONS: Emerging Perspectives, Enduring QuestionsAnnual Review of Psychology, 1999
- Not So Different After All: A Cross-Discipline View Of TrustAcademy of Management Review, 1998
- An Integrative Model Of Organizational TrustAcademy of Management Review, 1995
- The Social Control of Impersonal TrustAmerican Journal of Sociology, 1987
- Surveillance and trust1Journal of Personality, 1958