A study in successful exporting
- 1 January 1971
- journal article
- research article
- Published by Emerald in European Journal of Marketing
- Vol. 5 (1), 2-12
- https://doi.org/10.1108/eum0000000005176
Abstract
Examines the export activities of a sample of companies which have won the Queen's Award to Industry for export achievement. Looks at those criteria employed in order to achieve export success. States that not all of the companies practised all of the criteria, with the majority using only two. Concludes that the historical background and tradition of an organization, together with the attitudes of its senior management, are the most significant factors in determining the level of its success.Keywords
This publication has 1 reference indexed in Scilit:
- FACTORS ASSOCIATED WITH SUCCESS IN EXPORTINGJournal of Management Studies, 1964