Rankings
Publications
Sources
Publishers
Scholars
Organizations
About
Login
Register
Home
Publications
Event History Analysis Measures of Brand Loyalty
Home
Publications
Event History Analysis Measures of Brand Loyalty
Event History Analysis Measures of Brand Loyalty
RD
Richard E. DuWors
Richard E. DuWors
GH
George H. Haines
George H. Haines
Publisher Website
Google Scholar
Cite
Download
Share
Download
1 November 1990
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 27
(4)
,
485
https://doi.org/10.2307/3172633
Abstract
No abstract available
Keywords
BRAND LOYALTY
EVENT HISTORY
MEASURES OF BRAND
HISTORY ANALYSIS MEASURES
Cited by 27 articles