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Enhancing Helping Behavior: An Integrative Framework for Promotion Planning
Home
Publications
Enhancing Helping Behavior: An Integrative Framework for Promotion Planning
Enhancing Helping Behavior: An Integrative Framework for Promotion Planning
Neeli Bendapudi
Neeli Bendapudi
Surendra N. Singh
Surendra N. Singh
VB
Venkat Bendapudi
Venkat Bendapudi
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1 July 1996
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 60
(3)
,
33
https://doi.org/10.2307/1251840
Abstract
No abstract available
Cited by 320 articles