Medical advertising and trust in late Georgian England
Open Access
- 1 August 2009
- journal article
- research article
- Published by Cambridge University Press (CUP) in Urban History
- Vol. 36 (3), 379-398
- https://doi.org/10.1017/s0963926809990113
Abstract
This article explores the nature of trust in the fast growing and rapidly changing urban environments of late eighteenth- and early nineteenth-century England through an examination of medical advertisements published in newspapers in Manchester, Liverpool, Leeds and Sheffield between 1760 and 1820. The ways in which medicines were promoted suggest not just a belief that the market in medicines operated both rationally and fairly, but also a conception that a trustworthy ‘public’ existed that was not limited to the social elite but was instead constituted of a more socially diverse range of individuals.Keywords
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