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Friends, Fans, and Followers: Do Ads Work on Social Networks?
Home
Publications
Friends, Fans, and Followers: Do Ads Work on Social Networks?
Friends, Fans, and Followers: Do Ads Work on Social Networks?
David G. Taylor
David G. Taylor
Jeffrey E. Lewin
Jeffrey E. Lewin
David Strutton
David Strutton
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1 March 2011
journal article
Published by
WARC Limited
in
Journal of Advertising Research
Vol. 51
(1)
https://doi.org/10.2501/jar-51-1-258-275
Abstract
No abstract available
Keywords
SOCIAL MEDIA
ADVERTISING RESEARCH
INTERNET MARKETING
CONSUMER BEHAVIOR
Cited by 428 articles