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Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
Home
Publications
Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
DA
Dana L. Alden
Dana L. Alden
WH
Wayne D. Hoyer
Wayne D. Hoyer
CL
Chol Lee
Chol Lee
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1 April 1993
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 57
(2)
,
64
https://doi.org/10.2307/1252027
Abstract
No abstract available
Keywords
HUMOR
ADVERTISING
IDENTIFYING GLOBAL
MULTINATIONAL ANALYSIS
SPECIFIC DIMENSIONS
CULTURE SPECIFIC
GLOBAL AND CULTURE
Cited by 160 articles