How does the tourism industry promote “island-ness” when it seems to be so unilaterally associated with the paradise myth of the tropical, exotic and erotic? What are the opposing attributes of a cold-water island as a “place” that comprises a unique medley of pull factor appeals for potential visitors, and how is this verbal and pictorial amalgam formulated in “the language of tourism”? (Dann, 1996). What, in turn, are the corresponding push factor motivations and activities of the tourists who are drawn to such peripheral regions and how are their attitudes and behaviour articulated by publicity? Finally, as and where they have an actual presence, how are the inhabitants of these extreme locations described in such a way that touristic interaction with Other is viewed as an attraction in itself?