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Alternative Semantic Scaling Formats for Measuring Store Image: An Evaluation
Home
Publications
Alternative Semantic Scaling Formats for Measuring Store Image: An Evaluation
Alternative Semantic Scaling Formats for Measuring Store Image: An Evaluation
DM
Dennis Menezes
Dennis Menezes
NE
Norbert F. Elbert
Norbert F. Elbert
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1 February 1979
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 16
(1)
,
80
https://doi.org/10.2307/3150878
Abstract
No abstract available
Cited by 36 articles