International new ventures as “small multinationals”: The importance of marketing capabilities
- 30 April 2012
- journal article
- Published by Elsevier BV in Journal of World Business
- Vol. 47 (2), 277-287
- https://doi.org/10.1016/j.jwb.2011.04.015
Abstract
No abstract availableFunding Information
- Ministerio de Educación, Cultura y Deporte (SEJ2007-63372)
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