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Measuring Media Exposure and the Effects of Negative Campaign Ads
Home
Publications
Measuring Media Exposure and the Effects of Negative Campaign Ads
Measuring Media Exposure and the Effects of Negative Campaign Ads
PF
Paul Freedman
Paul Freedman
KG
Ken Goldstein
Ken Goldstein
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1 October 1999
journal article
Published by
JSTOR
in
American Journal of Political Science
Vol. 43
(4)
,
1189
https://doi.org/10.2307/2991823
Abstract
Recent controversy over negative television campaign commercials has focused on their effects on voters. Proponents of the demobilization hypothesis claim that ...
Keywords
TELEVISION
DEMOBILIZATION
ADS
CONTROVERSY
CLAIM
MEDIA EXPOSURE
VOTERS
PROPONENTS
MEASURING MEDIA
All Articles
Open Access
Cited by 253 articles