Consumer Socialization
- 1 September 1974
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (2), 1-14
- https://doi.org/10.1086/208584
Abstract
This paper traces the development of interest in consumer socialization. Major policy and conceptual issues are posed, and research in several areas of study is reviewed. Directions for research are specified in three key areas: consumer socialization processes, content of learning, and permanence of early learning.This publication has 1 reference indexed in Scilit:
- Children and Commercial Persuasion: An Attribution Theory AnalysisJournal of Consumer Research, 1974