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Representativeness, Relevance, and the Use of Feelings in Decision Making
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Representativeness, Relevance, and the Use of Feelings in Decision Making
Representativeness, Relevance, and the Use of Feelings in Decision Making
MP
Michel Tuan Pham
Michel Tuan Pham
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1 September 1998
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 25
(2)
,
144-159
https://doi.org/10.1086/209532
Abstract
It has been suggested that evaluations may be based on a “How-do-I-feel-about-it?” heuristic, which involves holding a representation of the target i
Keywords
DECISION MAKING
FEELINGS DEPENDS
REPRESENTATION
THESIS
SUBTLE
PROPENSITY
BELIEVED
MIND
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Open Access
Cited by 565 articles