An evaluation of a rural community pharmacy-based smoking-cessation counselling and nicotine replacement therapy initiative

Abstract

Objective To evaluate the efficiency and the effectiveness of a rural community pharmacy-based smoking-cessation counselling and nicotine replacement therapy (NRT) initiative. Setting Community pharmacies in NHS Highland in the north of Scotland. Key findings Most clients (77%) smoked cigarettes for an average of 34 pack-years ranging from 1 to 174 pack-years. Almost three-quarters (73%) of the NRT prescribed was in the form of patches. Most respondents (91%) claimed pharmacists' advice was useful, and most (65%) thought that the pharmacist was their preferred healthcare professional for smoking-cessation advice because of ease of access. At the end of week four, 45% of clients reported that they had stopped smoking, this fell to 35% at the end of week 12, and at 44 weeks the point prevalent abstinence rate was 15.8%. Of those that did not stop, 19% reduced their smoking level. This initiative cost £525 for each quitter. Thirteen quality criteria were defined in the assessment framework of which six were achieved. Conclusions There are no established criteria for evaluating community pharmacy-based smoking-cessation initiatives currently available, neither are reductions in smoking levels reported. Enhancing the role of the community pharmacist to include health improvement improves the interface between healthcare and the consumer, and helps to meet the national recommendations. Community pharmacy-based smoking-cessation initiatives impact on smoking-cessation targets, allow for the variety of services relevant to the needs of the population and are part of the key to making a difference. Methods A review of the literature on community pharmacy-based smoking-cessation initiatives informed a performance assessment framework. Data for evaluation were collected through client records, questionnaires and semi-structured interviews of the stakeholders, and a cost-effectiveness analysis was undertaken.