Selling home entertainment on the Internet: an overview of a dynamic marketplace
- 1 June 2000
- journal article
- review article
- Published by Emerald in Journal of Consumer Marketing
- Vol. 17 (3), 233-248
- https://doi.org/10.1108/07363760010329229
Abstract
Provides a perspective on the utilization of the Internet in the consumer electronics market. A preliminary examination of this market‐based on observation of existing Web sites and secondary research – was conducted to provide a springboard for insights regarding consumer use of the Internet and Web page design. Generalizations regarding the consumer electronics market may be useful in applications to other industries.Keywords
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