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Country equity and country branding: Problems and prospects
Home
Publications
Country equity and country branding: Problems and prospects
Country equity and country branding: Problems and prospects
N Papadopoulos
N Papadopoulos
LH
L Heslop
L Heslop
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1 April 2002
journal article
Published by
Springer Science and Business Media LLC
in
Journal of Brand Management
Vol. 9
(4)
,
294-314
https://doi.org/10.1057/palgrave.bm.2540079
Abstract
No abstract available
Keywords
AAKER BRAND EQUITY
AAKER BRAND EQUITY MODEL
BRAND ASSOCIATIONS
BRAND EQUITY
BRAND EQUITY AAKER
BRAND EQUITY MANAGEMENT
BRAND EQUITY MODEL AAKER
BRAND EXPERIENCE
BRAND HERITAGE
BRAND JOURNAL
BRAND JOURNALS
BRAND LOYALTY
BRAND MANAGEMENT
BRAND MANAGEMENT JOURNAL
BRAND MANAGEMENT PROCESS
BRAND MARKETING
BRAND MARKETING MANAGEMENT
BRAND MARKETING STRATEGY
BRAND PERSONALITY
BRAND POSITIONING
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