Direct-to-consumer prescription drug advertising and the public
- 1 November 1999
- journal article
- research article
- Published by Springer Science and Business Media LLC in Journal of General Internal Medicine
- Vol. 14 (11), 651-657
- https://doi.org/10.1046/j.1525-1497.1999.01049.x
Abstract
OBJECTIVE:Drug manufacturers are intensely promoting their products directly to consumers, but the impact has not been widely studied. Consumers’ awareness and understanding of, attitudes toward,...Keywords
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