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Can Package Size Accelerate Usage Volume?
Home
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Can Package Size Accelerate Usage Volume?
Can Package Size Accelerate Usage Volume?
BW
Brian Wansink
Brian Wansink
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1 July 1996
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 60
(3)
https://doi.org/10.2307/1251838
Abstract
No abstract available
Cited by 260 articles