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An Assessment of the Mall Intercept as a Data Collection Method
Home
Publications
An Assessment of the Mall Intercept as a Data Collection Method
An Assessment of the Mall Intercept as a Data Collection Method
AB
Alan J. Bush
Alan J. Bush
JH
Joseph F. Hair
Joseph F. Hair
JR
Jr.
Jr.
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1 May 1985
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 22
(2)
,
158
https://doi.org/10.2307/3151361
Abstract
Recently the mall intercept method of data collection has emerged as one of the most popular methods among market researchers. Little progress has been made, ho...
Keywords
INTERCEPT METHOD
MADE
COLLECTION METHOD
LITTLE PROGRESS
MARKET RESEARCHERS
MALL INTERCEPT
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Open Access
Cited by 174 articles