Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising
- 1 August 1983
- journal article
- research article
- Published by JSTOR in Journal of Marketing Research
- Vol. 20 (3), 257-267
- https://doi.org/10.2307/3151829
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- Direct Experience And Attitude-Behavior ConsistencyPublished by Elsevier BV ,1981