Rankings
Publications
Sources
Publishers
Scholars
Organizations
About
Login
Register
Home
Publications
Retail Pricing and Advertising Strategies
Home
Publications
Retail Pricing and Advertising Strategies
Retail Pricing and Advertising Strategies
RL
Rajiv Lal
Rajiv Lal
CM
Carmen Matutes
Carmen Matutes
Publisher Website
Google Scholar
Cite
Download
Share
Download
1 January 1994
journal article
Published by
University of Chicago Press
in
The Journal of Business
Vol. 67
(3)
,
345
https://doi.org/10.1086/296637
Abstract
No abstract available
Cited by 281 articles