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Personality and Consumer Behavior: A Review
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Publications
Personality and Consumer Behavior: A Review
Personality and Consumer Behavior: A Review
HK
Harold H. Kassarjian
Harold H. Kassarjian
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1 November 1971
journal article
review article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 8
(4)
,
409
https://doi.org/10.2307/3150229
Abstract
No abstract available
Cited by 214 articles