The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation
Top Cited Papers
- 4 February 2010
- journal article
- Published by Springer Science and Business Media LLC in Journal of Business Ethics
- Vol. 95 (3), 457-469
- https://doi.org/10.1007/s10551-010-0433-1
Abstract
No abstract availableKeywords
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