Loyalty as a component of the industrial buying decision
- 31 October 1973
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 3 (1), 25-32
- https://doi.org/10.1016/0019-8501(73)90015-1
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Industrial Source LoyaltyJournal of Marketing Research, 1970
- Logical Flow Models for Marketing AnalysisJournal of Marketing, 1964