Abstract
The origin of the Curie-Weiss law of the magnetic susceptibility universally observed in ferromagnetic materials is discussed from a point of view that the local spin fluctuation amplitude is almost conserved. A fully consistent treatment is presented which can deal with both the ordered phase and the paramagnetic phase on an equal footing. In the case of weakly ferromagnetic limit, Rhodes-Wohlfarth plot is revised from a new stand point. In the ordered phase, observed systematic trends of magnetization curves are explained in connection with the nature of dynamical spin fluctuation spectra. Some new interesting relations among various magnetic data are derived and compared with experiments. Temperature dependence of magnetic susceptibilities of Fe and Ni is also discussed.