Social Media and Intangible Cultural Heritage for Digital Marketing Communication: Case of Marrakech Crafts
- 1 January 2020
- journal article
- research article
- Published by Sumy State University in Marketing and Management of Innovations
- No. 1,p. 121-127
- https://doi.org/10.21272/mmi.2020.1-09
Abstract
Morocco is endowed with an intangible cultural heritage of great interest at the global level, to which Moroccan craftsmanship, for which it is widely known internationally, makes a significant...Keywords
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