Using the mass-media to target obesity: an analysis of the characteristics and reported behaviour change of participants in the BBC's `Fighting Fat, Fighting Fit' campaign
Open Access
- 1 June 2001
- journal article
- research article
- Published by Oxford University Press (OUP) in Health Education Research
- Vol. 16 (3), 357-372
- https://doi.org/10.1093/her/16.3.357