New service development
- 1 January 1988
- journal article
- research article
- Published by Informa UK Limited in Journal of Marketing Management
- Vol. 3 (3), 296-312
- https://doi.org/10.1080/0267257x.1988.9964048
Abstract
The topic of new service development has been relatively neglected in the literature on innovation and new product development. This paper explores some of the similarities and differences between new product development and new service development. It outlines the typical stages of the new product development process and then suggests how new product development in service organisations may differ because of the characteristics of services like intangibility and inseparability.Keywords
This publication has 1 reference indexed in Scilit:
- New product development for service companiesJournal of Product Innovation Management, 1986