Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?
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Open Access
- 19 June 2012
- journal article
- review article
- Published by Public Library of Science (PLoS) in PLoS Medicine
- Vol. 9 (6), e1001241
- https://doi.org/10.1371/journal.pmed.1001241
Abstract
In an article that forms part of the PLoS Medicine series on Big Food, Andrew Cheyne and colleagues compare soda companies' corporate social responsibility (CSR) campaigns - which are designed to bolster the image and popularity of their products and to prevent regulation - with the tobacco industry's CSR campaigning.Keywords
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