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Money back guarantees in retailing: matching products to consumer tastes
Home
Publications
Money back guarantees in retailing: matching products to consumer tastes
Money back guarantees in retailing: matching products to consumer tastes
SD
Scott Davis
Scott Davis
EG
Eitan Gerstner
Eitan Gerstner
MH
Michael Hagerty
Michael Hagerty
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1 January 1995
journal article
Published by
Elsevier BV
in
Journal of Retailing
Vol. 71
(1)
,
7-22
https://doi.org/10.1016/0022-4359(95)90010-1
Abstract
No abstract available
Keywords
MODEL
TRANSACTION
WELFARE
MISMATCHING
PURCHASE
RETAILERS
MERCHANDISE
RETURNING
SELL
PRODUCTS THAT CONSUMERS
Cited by 285 articles