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William B. Wagner
William B. Wagner
JH
James L. Heskett
James L. Heskett
NG
Nicholas A. Glaskowsky
Nicholas A. Glaskowsky
RI
Robert M. Ivie
Robert M. Ivie
LS
Lewis M. Schneider
Lewis M. Schneider
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1 October 1974
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 38
(4)
,
117
https://doi.org/10.2307/1250411
Abstract
No abstract available
Cited by 1 article