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New products: What separates winners from losers?
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New products: What separates winners from losers?
New products: What separates winners from losers?
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R Cooper
R Cooper
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1 September 1987
journal article
Published by
Wiley
in
Journal of Product Innovation Management
Vol. 4
(3)
,
169-184
https://doi.org/10.1016/0737-6782(87)90002-6
Abstract
No abstract available
Cited by 644 articles