The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information

Abstract

This research investigates the effects of consumer characteristics (e.g., familiarity and enduring motivation) and stimulus characteristics (e.g., information format and content) on the utilization of nutrition information. Results indicate that both types of characteristics influence information processing and decision quality. Moreover, stimulus characteristics, in general, were found to facilitate these activities irrespective of consumer differences.